Best Practices in Creating Micro-learning Videos

Best Practices in Creating Micro-learning Videos

Micro-learning is the new rage in the Learning and Development and E-learning world. Although the concept is not new, the widespread adoption of smartphones coupled with the rapidly decreasing attention span of learners has led to an increase in demand for short, crisp and just in time learning nuggets. Videos (both animated and with real people) are ideal candidates for this format. They can be easily deployed to multiple devices, are media rich and are known to have higher consumption rate. So, what are the key things to remember while creating a micro-learning video. Here is what I learnt from these excellent examples.

Video 1 & 2: Investopedia and 60 Seconds Adventures in Thought (Learning a concept)


Best Practice

  • Make it fun.
  • Add interesting graphics and illustrations.
  • Have minimal text on screen with maximum font size.
  • Add interesting background music to compliment the pace and context. Ensure that the music does not interfere with the voice over.
  • Add professional voice over.
  • Brand it consistently. Think of a name like ’60 Second Adventures in Thought’ and build episodes like a television series.

Video 2: Excel Vlookup (Learning how to do something)

Best Practice

  • Create something that can be used on the job.
  • Avoid (as much as you can) shifting between screens and keep the whole video focused on a single screen.
  • Present formulas and shortcuts consistently throughout the video.
  • Add crisp, clear narration which is paced just right (not too fast, not too slow)

Video 3: At the Whiteboard (Behavioural training)

Best Practice

  • Shoot your videos professionally. Think about lighting, background objects, audio quality and video clarity.
  • Script the whole video and scene before shooting. Rehearse before shooting.
  • Make it interesting by using props, colours and camera perspectives (for example, the use of post-it notes in this video)

Video 4: Guardian interview (Learning from experts) 

Best Practice

  • The interview format is great for micro-learning. You can invite experts (inside and outside the organisation) and guest speakers for such interviews.
  • Edit the whole interview and cull out the most relevant information. Stick to the 3-5 minutes format.
  • You can do the interview in Q&A format. However, you don’t necessarily need to show the anchor (save time) and instead display the questions as text on the screen.

Read More

3 Reasons Why Video Is The Best Medium For Microlearning – http://elearningindustry.com/video-best-medium-microlearning

MICROLEARNING TECHNIQUES EBOOK – http://resources.allencomm.com/microlearning-techniques-ebook

MICROLEARNING: BEST PRACTICES FOR CORPORATIONS – http://blog.generalassemb.ly/microlearning-best-practices-corporations/

Ajay Dasgupta

Ajay Dasgupta is the co-founder and VP, Global Sales at Epiphany Learning. In a career spanning over 18 years he has worked with several large organisations and implemented learning strategy and learning programs. While he focuses on learning strategy, technology and marketing, he his still an instructional designer at heart. He can be reached at - ajay.gupta@epiphanylearning.co.in

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1 Comment

  1. Thanks for the tips and links, Ajay.

    I think you’re so right about keeping videos short. Some people might call Lynda .com videos “micro-learning”, because they’re in short chunks. But each of their courses can be several hours long, because they try to cover every aspect of the topic. So being exhaustive ends up being exhausting for learners!

    You might also be interested in these 6 tips for making videos. Would love to hear your thoughts.

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