Ecomm-nomics: The E-commerce Business Simulation Game

Project Description

IMT Ghaziabad is a premium B-School in India. The  college wanted to run an on-line multi-player business simulation game as a part of their Marketing festival. Epiphany Learning created a game that required participants to run an E-commerce store profitably. Teams competed with each other in a virtual game of pricing, strategy and digital marketing. This game was named Masquerade for this event.

Ajay Dasgupta

Ajay Dasgupta is the co-founder and VP, Global Sales at Epiphany Learning. In a career spanning over 18 years he has worked with several large organisations and implemented learning strategy and learning programs. While he focuses on learning strategy, technology and marketing, he his still an instructional designer at heart. He can be reached at - ajay.gupta@epiphanylearning.co.in

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Project Details

Client
IMT Ghaziabad
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