Ecomm-nomics: The E-commerce Business Simulation Game
IMT Ghaziabad is a premium B-School in India. The college wanted to run an on-line multi-player business simulation game as a part of their Marketing festival. Epiphany Learning created a game that required participants to run an E-commerce store profitably. Teams competed with each other in a virtual game of pricing, strategy and digital marketing. This game was named Masquerade for this event.